Google Mission and Vision Analysis

Google is one of the leading companies among software technologies. It was launched on 4 September 1998 with a mission to organize the world's information and make it universally accessible and useful.

Let us talk more about the mission and vision of the founders which give it a such  a broad platform to expand.
ANALYZING THE MISSION STATEMENT
In this mission, they talk about 3 main aspects. These are
a) to collect information
b) to organize the information
c) to provide information
These three aspects make it very useful not only to the people who constantly want to make themselves better but also to the people who want to provide or I say wants to share the information with others.
Google by its vision 'to provide an important service to the world instantly delivering relevant information on virtually any topic' has made it easier for many people to access information from anywhere and at any time in the world.
It provides a user with a use-friendly tech to access information by giving them access in a variety of languages which makes it very much understandable to the people and which gives people knowing a particular language an opportunity to use their skills. which makes the search engine valuable to both the user and the publisher.
HOW THEY COLLECT AND ORGANIZE INFORMATION
As the founders said in the founders' letter, "Google is not a conventional company. That unconventional spirit has been a driving force throughout our history - inspiring us to do things like tackling deep computers' science problems, such as our investment in artificial intelligence (AI) and quantum computing".
The thought of collecting all of the information in one place might seem virtuous but it very difficult to collect the information at first then organize all of the data but innovative technologies always make an impact on people's life. As companies mission solely provides for its being more innovative in the field of technology.
Google was among the first companies to be investing in AI. Google is changing at a fast pace As AI grows so fast that it can now put content together on its own.
REVENUE GENERATION
As the company stated in their IPO letter," Our goal is to develop services that significantly improve the lives of as many people as possible. In pursuing this goal, we may do things we believe have a positive impact on the world, even if the near financial returns are not obvious. "
Advertising is the main source of income for Google. Google says that the advertisement provided by them are relevant and are to give people useful commercial information not intrusive and annoying. Which makes  Google a more useful place for Advertisers also.
 For publishers and advertisers, Google's Ad sense does the most part.  These tools help the advertisers in better attribute and measure their advertising Campaigns. With time it has become more user-friendly and provides the publishers with an easier approach.
It also has two main aspects.
i) Performance Advertising- It provides the tool to create relevant simple text-based ads that will appear on Google properties. Performance Advertisers mostly pay after the user engages with their ad or to say when the user clicks on ads.
ii)Brand Advertising- It helps brands to engage with users via digital videos or any other type of ads to a specific audience for their brand-building marketing campaign.
The company always made it clear that they will not shy away from taking risks for future benefits and they have proved it true over time. We can take examples of youtube or Chrome both of them were thought to be not so righteous steps but one of  those efforts has become one of the major platforms for digital videos and one has been evolved into a safer and popular browser.
The Company also says that they work continually to eliminate bad advertising practices and protect users on the web by filtering out invalid traffics, closely monitoring the sites, videos, and apps where ads appear and, blacklisting them when necessary.
Sustainable Goals
Google is among one of the largest corporate purchasers of renewable energy in the world and has been carbon neutral since 2007. Google claims to infuse sustainability into everything they create either it be creating a workplace for their employees, building better devices and services or, empowering users with technology.
AS Stated in Alphabet annual report some of the highlights and achievement of the years 2019 include:
a) largest Corporate buyer of renewable resources: 18 new energy deals totaling 1,600 MW which is estimated to spur the construction of more than $2 bn in new energy infrastructure.
b)100% of the Nest products launched in 2019 include recycled plastic.
c) launching of carbon-neutral shipping for Google's direct customers.
d) The Environmental Insights Explorer (which represents more than 70% of global Greenhouse gas emission according to the 2016 United Nations  Habitat World Cities Report- this explorer helped in the estimation of carbon emission and develop climate action plans.) In 2019, it was expanded to more than 100 cities worldwide.
EXECUTIVE ROLES
Founders in the 2004 IPO statement stated that they meet daily to focus on collaborative thinking on immediate issues. Whereas decisions are often made by one of them, and the other is briefed later. They believe they have a world-class management team impassioned by Google's mission and responsible for Google's success.
About the structure of the company, the statement further stated that it believed the stability afforded by dual-class structure will enable them to retain their unique culture and continue to attract and retain talented people who are Google's lifeblood.

In other words, the company's success is dependent upon the combined efforts of its workers to follow its mission and give life to the company's vision. The company's vision propels its workers to thrive for excellence.  The company has so far only extended its mission from a company that helps people find answers to a company that helps you get things done.
The impact of such a powerful vision is so massive.